I wonder how many witnesses who watched it were hung up on the word "church" which is outside their brand of good mind control trigger words (or at least it was over 20 years ago when I was in). The Dateline narrator kept saying the word "church" or "the church" to describe what JW's know as "the truth". In the JW mind the words "church" and "truth" are like oil and water.
In the average JW controlled mind, the word "church" = doomed christendom or satanic, its one of the bad mind control trigger words.
In their minds, perhaps some viewers were thinking, "well they got us all wrong, their calling us a church (evil)", meanwhile missing the entire main point of the presentation.
The mind control is so strong, that's why it is so hard to wake up and leave. Once a person is awake, the whole thing is soooo obvious. Its sick really.
...and so entirely sad, as a dad with little girls, it saddens me and sickens me to think of the little ones, to this very day, that may be trapped and abused in that sick organization.